Successful investments built on performance

HEROIC Capital utilizes industry-leading technology to maximize value across our vertically integrated portfolio. Our approach encompasses acquiring, developing, operating, and transforming properties and businesses into highly efficient, cash-generating assets.

Our Portfolio

BYURealEstate.com

UTRentals.com

SLCRealEstate.com

Authority Storage

Our Portfolio

BYURealEstate.com

UTRentals.com

SLCRealEstate.com

Authority Storage

Innovative Operations and Investment Strategies

We leverage our practical expertise in operations, investments, and execution, coupled with an innovative shared services approach, to empower businesses in achieving efficient scalability and sustainable growth.

Innovative Operations and Investment Strategies

We leverage our practical expertise in operations, investments, and execution, coupled with an innovative shared services approach, to empower businesses in achieving efficient scalability and sustainable growth.

Redefining Private Equity Excellence

At HEROIC Capital, we take pride in our distinctive approach that sets us apart from traditional private equity models. 

Our strategy remains centered on providing post-acquisition support and fostering growth for eventual exits. What sets us apart is our innovative approach to business service deals through a dual approach that combines equity and credit, targeting profitable companies poised for significant organic and inorganic growth.

Redefining Private Equity Excellence

At HEROIC Capital, we take pride in our distinctive approach that sets us apart from traditional private equity models. 

Our strategy remains centered on providing post-acquisition support and fostering growth for eventual exits. What sets us apart is our innovative approach to business service deals through a dual approach that combines equity and credit, targeting profitable companies poised for significant organic and inorganic growth.

We aim to collaborate with outstanding management teams whose companies have reached a critical turning point in their growth journey. Our primary areas of interest include real estate, software/internet, consumer/retail, and business services sectors. We are dedicated to forming partnerships with robust enterprises through investments that fuel their expansion and, when appropriate, acquiring a majority stake in these businesses.

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Contact Us


1881 W Traverse Pkwy
Ste E #257.
Lehi, UT 84043

contact@heroic.capital

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